October 2026
Interview
F1 around the world with Hoko Agency CEO Max Palethorpe
CEO Max Palethorpe joins CNA’s Destination Anywhere audio series to talk about Formula 1 around the world.
HOKO in the news: Formula 1 hospitality, the Middle East Blockchain Awards, the Sport Impact Summit and the events we create across culture, entertainment and sport.
October 2026
Interview
CEO Max Palethorpe joins CNA’s Destination Anywhere audio series to talk about Formula 1 around the world.
December 2025
AIOKA
The Polo Classic Cup, created by HOKO’s hospitality brand AIOKA, welcomed more than 400 guests to Emirates Palace Mandarin Oriental as the official Speakers’ Welcome for Abu Dhabi Finance Week.
May 2025
Middle East Blockchain Awards
HOKO organised the second Middle East Blockchain Awards in Dubai, an official side event of TOKEN2049, with OKX as headline sponsor and AI added to the categories.
February 2025
Middle East Blockchain Awards
HOKO announced MEBA 2025 at the Jumeirah Burj Al Arab alongside TOKEN2049, with a judging panel led by the Dubai Blockchain Centre’s CEO.
November 2024
Interview
CEO Max Palethorpe explains how HOKO’s hospitality brand AIOKA turns Formula 1 into tailor-made corporate events, from the OKX launch at the Museum of the Future to Race Weekends.
May 2023
Formula 1
AIOKA became global concierge supplier to the Alfa Romeo F1 team for the 2023 season, debuting at the Monaco Grand Prix.
October 2022
Middle East Blockchain Awards
HOKO launched the Middle East Blockchain Awards in Abu Dhabi, in association with Abu Dhabi Finance Week and the Middle East, Africa and Asia Crypto and Blockchain Association.
2018
From the archive
The Rich List takes its Formula 1 race-weekend party to Singapore’s JW Marriott South Beach, with Max Palethorpe, then Managing Director, on the move into Asia Pacific.