WHAT WE DO
Hoko owns and operates a diverse portfolio of businesses within the sectors of Entertainment, Sport and F&B.
The success of an event, concept or activation lies in the smallest of details. Hoko’s agility and attention to the nuances have helped make our work a huge success across the globe. Our goal across our work is to form an emotional connection between audience and brand. It can take on many forms and utilizes multiple channels to achieve the same objective: drive action, inspire engagement and build long term client relationships. At Hoko we design, manage and produce the activations and strategies you need to form deeper connections with your audience.
RIGHTS HOLDINGS AND FRANCHISES.
Hoko owns and operates its own IP & Franchise concepts as well as for other clients in various territories worldwide. It is our mission to help rights holders across the below areas:
• Creation of IP concepts
• Strategic activation of the rights and intellectual property
• Evaluation on the assets and platforms – legal protection, market share, barriers to entry, IP’s profitability, growth, economic growth and technology
• Audience data and consumer reach
• Commercials – revenue generation
Hoko advises businesses on culture, sports and entertainment on how to create, develop and financially grow their IP, concepts or events.
Hoko also resolves pressing strategic, financial and operational issues... We have worked with clients across the spectrum, including blue chip corporations, IP owners, sports teams, media partners, content distributors, promoters, venue operators and service providers.
Hoko specialises in activation with end-to-end event project management and production for events, exhibitions, brand activations, award shows, gala dinners and media events. Major brands, IP owners and organisations have been trusting Hoko as their agency to produce astonishing events for over 10 years. Our unique approach, industry leading team and extensive suite of event management services means we’re ideally equipped to tackle any brief, no matter how large or small.
MEET THE TEAM
Meet our executive team.
Founder & Chairman
Bally Singh is a successful British-born businessman and entrepreneur. He is the Co-Founder and Managing Partner of Rich List Management.
Founder & General Manager
BAna Santos Matas is an international fashion model turned serial eco-entrepreneur. Ana is a successful self-made businesswoman, a graduate in Psychology with a master’s degree in HR.
Director of Operations
Johnny Ashenhurst is our Head of Operations across our business. Johnny is a 15-year experienced events manager and operations expert.
Founder & CEO
Dubai based Max Alexander Palethorpe is the Founder & CEO of Hoko Agency as well as Managing Director of the Rich List Group.
Chief Commercial Officer
James served for 5 years as a commissioned infantry officer in the British Army before transitioning into commercial aviation as an A380 pilot.
Head of Legal
With more than 20 years’ experience working on high profile deals in both private practice and in-house on PFI projects such as the £311m Home Office, the £151m HM Treasury PFI (west) and a variety of health and education deals in central London.
Urban Polo Founder & Director
As the founder of the Urban Polo series Simon has been instrumental in creating the most successful polo events throughout New Zealand, combing sport and music in an urban setting.