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CASE
STUDIES

A selection of our recent client case studies

AIOKA
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AIOKA

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  • Hoko owned IP and created in 2011

  • High end Hospitality and After Parties at F1’s –

  • 5,000 clients at each event

  • Operating in Abu Dhabi, Monaco, Saudi Arabia and Singapore

  • Best views of race tracks and luxurious VIP set

  • Electric atmosphere with international DJ’s and entertainment

  • Artists such as Rick Ross, Busta Rhymes, Craig David, Tyrese Gibson and David Morales

  • Global partnerships with Marriott, Pernod Ricard, Heineken, Casilero del Diablo and Moet Hennessy

URBAN POLO

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  • Hoko owned IP created in 2018

  • Newly created concept for Polo 

  • Fast paced and scaled down version of traditional polo

  • Modernising the sport and increasing accessibility 

  • Operating currently in Auckland,  Christchurch and Singapore 

  • Expansion plans to China, Thailand, Saudi Arabia and UK

  • 3,000 attendees with mix of Corporate Marquees, VIP Champagne Terraces and General Admission areas 

  • Global partnerships with Pernod Ricard and Lexus   

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URBAN POLO
ALFA ROMEO PARTNERSHIP
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ALFA ROMEO F1 HOSPITALITY PARTNERSHIP

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  • Hoko and Alfa Romeo F1 Team partnering to deliver hospitality at various races over F1 season

  • Delivered for Alfa Romeo sponsors and clients as well as Hoko’s HNI’s

  • Working in Abu Dhabi, Belgium, Jeddah, Monaco, Miami and Singapore

  • Helping Alfa Romeo will their celebrity invites across races

  • Expanding the relationship in the 2023 F1 season

EVERDOME AND HOKO

EVERDOME AND HOKO

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  • Hoko has been the PR and marketing arm for Everdome in 2022

  • Brokered the 2 year sponsorship deal with Alfa Romeo F1 Team

  • Delivered its commercial entitlements of the Alfa Romeo F1 Team partnership across the season

  • Delivered major PR campaigns globally for Everdome over 2022

  • Delivered major sponsorships across Abu Dhabi F1, Abu Dhabi Finance Week and Middle East Blockchain Awards (MEBA)

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MEBA
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MEBA

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  • The first edition of the Middle East Blockchain Awards was held in Abu Dhabi in November 2022, to recognise and reward outstanding efforts within the fields of blockchain and Web 3.0 innovations
     

  • Hoko Agency Middle East hosted the Awards, in association with Abu Dhabi Global Market's flagship platform, Abu Dhabi Finance Week; the Middle East, Africa and Asia Crypto and Blockchain Association (MEAACBA); and Arabian Business Magazine
     

  • All nominations assessed by a panel of prestigious experts. Judges included:

    1.Dr Marwan Al Zarouni, CEO of Dubai Blockchain Centre (DBCC)
    2.Jehanzeb Awan, Board Member of MEAACBA, Founding Partner and CEO of J. Awan and Partners
    3.Miriam Kiwan, Former Head of Digital Assets at ADGM, Board Member at BlackOack Global
    4.Misha Hanin, Co-founder and CEO of BEDU
    5.Saqr Ereiqat, Co-Founder and CCO of Crypto Oasis
    6.Matthew Amlot, Managing Editor of Arabian Business
     

  • Supporting sponsors of the first MEBA include GEM Digital Limited, a digital asset investment firm; Abu Dhabi Residents Office, a division of the Abu Dhabi Department of Economic Development (ADDED); Inery Blockchain, a layer-1 blockchain solution offering decentralised database management solution, and Everdome, the digital frontier's first hyper-realistic metaverse
     

  • Over a span of a month MEBA managed to receive more than 100 nominations from 57 active companies in the field of blockchain including partners, sponsors, and nominees
     

  • MEBA hosted more than 250 attendees including Kevin O'Leary, Chairman of O'Leary Ventures and star of ABC's Shark Tank and Simon Murry, Orange Founder and Inery’s Chairman.
     

  • MEBA received huge interest from local and regional media with 50 items of tier one media coverage.
     

  • Award categories are Most Innovative DeFi Platform 2022, Most Promising DEX to Watch 2022, Most Powerful CEX 2022, Best Mobile Crypto Wallet 2022, Best NFT Marketplace 2022, Best Crypto Investment Fund 2022, Most Promising Web 3.0 Ecosystem 2022, Best Nft & Gamefi Project 2022, Top Global Crypto Youtuber / Influencer 2022, Most Influential Woman in Blockchain & Crypto 2022, Most Influential CMO in Blockchain & Crypto 2022, Most Influential Global Crypto News Service 2022, Most Influential CEO In Blockchain & Crypto 2022, and Most Promising ESG Crypto Project.

DIFC FOOTBALL

THE FOOTBALL

PARK @ DIFC

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  • Premium Football Park to watch the FIFA World Cup

  • Located at Gate Avenue in the iconic DIFC area

  • Viewing in Public Area, ICD Brookfield, the Premium Area and Private Corporate Suites

  • Hosting 10,000 people over the month of the FIFA World Cup

  • Culinary experience from Michelin Star Restaurants like Hutong and Artisan

  • The home of Dubai Eye’s “Off Script” Show over the entire duration as they broadcasted LIVE each night

  • Major global corporations entertaining over the period including Google, Emirates NBD, Chaloub Group, OKX and Yango

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METAHERO

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  • Hoko was retained by Metahero to do all its Marketing and PR over the F1 Abu Dhabi in 2021

  • They became the headline sponsor of The Rich List

  • Metahero also hosted and headlined the Metaverse Awards over F1 Weekend in Abu Dhabi

  • Hoko delivered strong ROI for Metahero through its PR/Marketing campaigns over that period

METAHERO

MONEYGRAM

GOAL

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  • Created a grassroots football initiative

  • Launched in China, Korea, Thailand and

  • Vietnam

  • Bringing a structured football programme into

  • impoverished areas

  • Adult and Children Tournaments

  • Investment into the community through facilities

  • and football equipment

  • Ambassador alignments across markets to

  • create PR

  • Won “Best CSR Initiative” in Thailand at SPIA Asia

  • Awards

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MONEYGRAM GOAL
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MONEYGRAM CRICKET KE BADASH

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  • Hoko created the CSR concept for MoneyGram in Saudi Arabia

  • First structured national tournament across country

  • 5,000 sub-continent cricketers in 8 cities for 17 weeks each year

  • Hoko delivered all aspects of the tournament for MoneyGram in conjunction with the Saudi Arabian Cricket Federation

  • Aligned Ambassadors across programme – Wasim Akram / Irfan Pathan / Umar Akmal

  • Won “Best CSR Initiative” in GCC 3 years in a row at SPIA Middle East Awards

MONEYGRAM CRICKET

CASTROL FREESTYLE

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  • Created the “Castrol Champions of Cling Freestyle Championship” in Saudi Arabia

  • Hoko created the programme between Castrol and F3 Freestyle Football Federation

  • Leveraging Castrol’s sponsorship of FIFA

  • Winners were all taken to the FIFA World Cup

  • courtesy of Castrol

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CASTROL FREESTYLE
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KABADDI

WORLD CUP

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  • Bringing the Kabaddi World Cup out of India for first time

  • Coming February 2022 into Abu Dhabi at the Etihad Arena

  • Partnership between Hoko, Star TV, International Kabaddi Federation and Miral

  • 16 national teams

  • 2 week World Cup tournament

  • Hoko is the main conduit across all parties

  • which will deliver broadcast, end-to-end event management, logistics, commercials and marketing/PR

  • Global TV audience of 300 million for the World Cup

KABADDI WORLD CUP

AMBASSADORS

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  • Hoko has connected artists and athletes to varying clients or events

  • Appearances

  • Product endorsements and Marketing

  • campaigns

  • Brand Ambassadorships

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AMBASSADORS
RUGBY TOTS
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RUGBY TOTS

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  • Hoko owns the franchise of Rugby Tots in Middle East since 2017

  • Largest grassroots kids rugby programme globally for boys and girls aged 2-7

  • 60,000 children in 18 countries on 7 countries

  • Our fun, structured play sessions take children

  • on a journey of sporting imagination whilst teaching them how to catch, pass, kick, run with a ball and be a part of a team

  • Running in 3 venues in Dubai and expanding into Abu Dhabi in 2021

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